Why having a mailing list is so important

It won’t come as a surprise to learn that here at The Mailing List Company, we are passionate about the importance of email marketing. It’s often under-utilised but having your own mailing list gives a huge number of benefits to you and can help your business to grow.

Here’s just some of the benefits:

It allows you to have direct communication with your audience

While it’s great to have a big number of followers on social media – did you know that the way the algorithms work means that not every person who follows you will see everything you post. Stats show that on average only 2-6% of our followers will see an organic post.

However, if you’re emailing them directly into their inbox, every subscriber will get it every time and average open-rates are around 28-31% you can see the difference. This direct line of communication is invaluable for sharing updates, promotions and personalised messages. Plus, you then own your subscriber list. Imagine if Instagram closed tomorrow – if that’s the only channel you have then you would lose all your followers.

Emails build relationships and trust

People buy from people and email really allows you to show a behind the scenes look at your business. Think of it as though your website is the shop but email marketing takes them behind the counter to see the heart of the business. By consistently delivering valuable content to your subscribers, you can establish your expertise and reliability. Regular newsletters filled with industry insights, tips and exclusive offers help to keep your audience engaged and reinforce your brand's authority. Over time this builds loyalty, making it more likely that subscribers will choose your services over competitors.

Email marketing has a high conversion rate

Email marketing has a significantly higher conversion rate compared to other marketing channels. The average open rate for email marketing is 28-31% and that’s what most businesses should be aiming for as a minimum. However, you can take it much higher. While every business is different, at The Mailing List Company we aim to regularly achieve an open rate of around 40% and we do this by creating engaging content that really speaks to your audience and using subject lines which make people feel they have to open the email.

It’s a cost-effective strategy

For small businesses with limited marketing budgets, email marketing is a cost-effective solution. Creating and sending emails is relatively inexpensive compared to traditional advertising methods. Moreover, there are numerous affordable email marketing tools available that offer a range of features from automation to analytics and many are free until you have reached a high number of subscribers.

You’ll stay in their minds

Finally, a mailing list helps you maintain consistent engagement with your audience. In a world where customers are bombarded with information, being remembered is essential. Regular communication through emails keeps your business at the forefront of your customers' minds, ensuring they think of you when they need the services you offer.

We know that setting up email marketing or then sending emails regularly can feel overwhelming and that’s where The Mailing List Company can help you so get in touch with us today to find out more.